About Us

 Aura Shell was created by me, Julia, a Brazilian immigrant passionate about fashion and self-expression. I moved to the US when I was 17 years old with my family, completed my last 2 years of high school here, and had the privilege to go to college and get a degree in Digital Communication and Media. Since very young, I have always been a very authentic person, I was never really a fan of being just like everyone else, or liking the things that everyone else liked. So I knew that traditional job routes would not be an option for me. When I started college, I was sure that I was going to be an architect. Hm, that didn't last, it took me 6 months to figure out that it wasn't for me. I switched my major to undecided for the next 6 months, and finally found myself in the communications field. Oh, and I loved every second of it! In the communication field, I was able to work with visual arts, be creative and express myself in many different ways. When I graduated college, once again I knew that the 9 to 5 route was not gonna work for me, so I started doing research and trying to understand what I could do outside of that. I found myself looking for all kinds of alternatives out of desperation, until one day I sat down with my thoughts and really tried to get back to myself and my values, and understand what I actually wanted to do. I reminded myself of how authentic I was, and how much I wish people would just embrace who they are, and what they like, without the fear of being judged. At that point, I knew I wanted to start a brand, but wasn't sure of what yet. Then, one day one of my good friends made a comment in front of my group of friends saying "Look at her phone case! You always have the best phone cases! How many do you have? You're always matching them to your outfits." It seems silly and even a little cringe but that's when it all clicked for me. I found the thing I had been looking for the past 2 years at that point. The one thing I actually always spent money on, the one thing I always made sure to aligned with my style, my phone cases! Because let's be honest, what is the one thing you ALWAYS have with you? ( I'm pretty sure you just said "my phone" in your head) So what better way to express yourself than accessorizing the one thing you always have with you? So what better way to express yourself than adding cute looking accessories to the one thing you always have in your hands and everyone can see? With all that being said, I decided to add all the things I had been considering and thinking about at that point: my authenticity, my passion for self-expression through my style, my love for being creative and phone cases. And so, Aura Shell was created.